Positioning: How to talk so the market will listen

In today’s B2B technology marketing environment, ineffective positioning creates confusion and longer sales cycles. Your prospects receive up to 5,000 marketing messages each day. How can you cut through the noise and get your target audience to listen to your marketing message?

Messages that Matter helps you develop and execute a positioning strategy that creates awareness and demand for your B2B product, service, solution or technology. We teach a positioning process that makes it easy to create a unique message strategy, one that sets you apart from the competition.

Learn how to create a benefit-oriented positioning statement that addresses your target audience‚Äôs most pressing problem. By following our positioning process, you’ll develop a compelling message strategy that will grab attention and make your target audience want to know more about your offering. Want to know how to do it?

Download our eBook, “Positioning: How to talk so the market will listen,” to learn all about our positioning process. Or call 425-688-0104.