In today’s B2B technology marketing environment, ineffective positioning creates confusion and longer sales cycles. Your prospects receive up to 5,000 marketing messages each day. How can you cut through the noise to build awareness and demand for your company’s product, solution or service?
Messages that Matter helps you develop and execute a positioning strategy that creates awareness and demand for your product, service, solution or technology. We teach a positioning methodology that makes it easy to create a unique message strategy, one that sets you apart from the competition.
Learn how to create a benefit-oriented positioning statement that addresses the target audience’s most pressing problem. By following our positioning methodology, you’ll develop a message strategy that easily adapts to different participants in the buying process.
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