Positioning really does matter

Messages that Matter helps B2B software and technology companies tell a better story about their products, one that matters to their target market. We teach a positioning process that makes it easy to create a unique message strategy, one that sets you apart from the competition and creates awareness and demand.

You’ll learn how to create a benefit-oriented positioning statement that addresses your target audience’s most pressing problem. By following our positioning process, you’ll develop a compelling message strategy that grabs attention and makes your target audience want to know more about your product, solution or company.

Want to know how to do it? Download our eBook, “Positioning: How to talk so the market will listen.” Or call 425-688-0104.