You’re not in business to blend in.
When you sound like your competitors, no one listens. It takes a skilled marketing professional with a proven process to craft a unique story that matters to their market.
Messages that Matter teaches a business process for positioning, one that is used by hundreds of marketers to make their B2B software and technology companies stand out from a crowded marketplace.
Using our process you’ll take your company out of the “me too” crowd and develop a positioning statement that has been tested for uniqueness and asserts the single most compelling benefit that addresses your target audience’s number one problem.
Learn on-line how to do positioning
The Messages that Matter positioning workshop is now available on-line. It is a more convenient and cost-effective way to learn how to do positioning by following our time-tested business process.
Get a quick overview of our business process for positioning by downloading our free eBook, “Positioning – How to talk so the market will listen,” or pay for the advanced version. You can also download a white paper about why you need a business process for positioning.
Our workshops – on-site and on-line – are based on 25-plus years of experience in many different B2B software markets. Click here for more information about the workshop and how they will help you claim a unique space in your market. Click here to sign up for the web workshop available once a week.
Problems our positioning workshop solves
If you can relate to any of these positioning or messaging problems, our positioning workshops can help:
- Your competition uses the same benefit statements as you use
- The claims you make fail the test of credibility
- You aren’t stating a compelling benefit, or you’re stating too many in a “shotgun” approach
- Specialist jargon is a barrier to prospect understanding
- Your stakeholders are confused about the differences between features, advantages and benefits
- The benefit statements you use are too long for prospects to understand
The solution is to implement a business process for positioning by signing up for our “how to” workshop on the web. Messages that Matter has taught our process to hundreds of B2B software and technology marketers. We believe that companies should have a business process for positioning just like they have a business process for closing the books each month. The better your business process for positioning, the more successful your marketing efforts will be.