eBook about how to position so the market will listen

If you want to tell a better story about your B2B software or technology, and one that matters to the market, download “Positioning: How to talk so the market will listen.” There are two versions of the eBook – free and $119. The free version summaries the Messages that Matter business process for positioning. The version you pay for takes your through our process, step-by-step, and includes tips, reminders, summaries, exercises, scenarios and links to relevant content. You also get a perceptual mapping tool that makes it easy to see how you are positioned relative to your competitors.

The Messages that Matter positioning process is simple, logical and easy to learn. At the back of the eBook that you pay for, you’ll find a one-page summary of the process we teach either on-site or on-line. The expanded eBook is intended as a companion our workshop and a reference guide while applying our positioning process in the real world.

Our goal is to transfer our knowledge. We do so while helping you develop a compelling positioning strategy that serves as a strong foundation for your marketing efforts. All you have to do is follow the process outlined in our eBook. If you need help, or have questions, call Lawson Abinanti at 425-688-0104. You can also learn our positioning process via our on-line workshop: “Positioning: How to talk so the market will listen.”

Please fill out this form to get the free version of our eBook or click here to purchase the $119 version:

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