If there is a valid reason to change your position, this is the best time to do it while there is a lull in the action. Your target audience is thinking about vacation, not buying software. You’re probably juggling less balls in the air and have a little time to think about positioning.
Want to get more attention and mind share on LinkedIn? Consider using your message strategy for posts, comments, profiles and the overview on your company page. You’ll be surprised how easy it is to do and how much more effective your LinkedIn presence will be.
What happens when you aren’t using your position enough? By using it enough I mean consistently executing your position as the theme for all marketing communications. And repeating your position as much as possible in every marketing communication, and especially throughout your website.
What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? And what about sales?