Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision?
If you’ve tried to improve marketing effectiveness and not had much success, consider one simple solution and a more radical one. Both are based on positioning.
When colleagues, peers or marketing consultants refer to positioning, what do you think they mean? If you’re not sure, you’re not alone.
Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.”
The podcast host immediately pounces on my off-the-cuff assertion that you need to be ruthless when you do positioning. “That sounds very bloody,” says Kerry O’Shea Gorgone, host of the MarketingProfs podcast series “Marketing Smarts.”