Show off your message strategy on LinkedIn

Want to get more attention and mind share on LinkedIn? Consider using your message strategy for posts, comments, profiles and the overview on your company page. You’ll be surprised how easy it is to do and how much more effective your LinkedIn presence will be. read more

No consistency and repetition. No position!

What happens when you aren’t using your position enough? By using it enough I mean consistently executing your position as the theme for all marketing communications. And repeating your position as much as possible in every marketing communication, and especially throughout your website. read more

Surprise! You and your competitor have the same position

What happens when your position doesn’t differentiate you from the competition? What affect does it have on marketing? And what about sales? read more

Branding vs. Positioning. Is there a difference and why does it matter?

What is the difference between branding and positioning? Some think they are one and the same.

Others get them confused, thinking positioning is branding and vice versa. I will never forget the presentation I made many years ago to the new ad agency tasked with branding the company I was working for in Europe. I explained the framework the team used to position one of our products, including the position for it. After our agency team huddled for a few minutes, they came back and said we had already done branding. read more