Positioning simplified

Is your position unique and important?



Get on the fast track to answering those questions and achieving positioning success!

Who has time to go through a long, complex positioning process? If you think positioning is important and don’t have time to do it, Messages that Matter has a fast-track solution. Try it on your next marketing campaign or to improve the main message on your website. All you need is two tools from our positioning toolkit to converge on a statement that is important and unique. The positioning statement becomes the theme for your campaign or website or any marketing communication, and  eliminates long debates about what to say.

These tools – determining that a positioning statement is important and unique – are covered in more detail during our 90-minute on-line workshop available at your convenience. Discover how more than 1,000 B2B marketers are using our simple, logical approach to positioning to achieve positioning success.

Our basic positioning tools were developed at Microsoft and fine tuned through use by companies big and small throughout the world including Timeline, TM1 Software (now owned by IBM), two companies Microsoft acquired (Navision and FRx Software) and market leaders such as ADP Canada and CSC.

Click here to learn more about  our fast-track workshop or watch this video recording of a recent webinar: Message Strategy Development Made Easier.

On-line positioning training in less than two hours

Take a giant step toward positioning success. Sign up for  our on-line workshop; a fast, cost-effective way to learn our time-tested tool kit for positioning.

Free eBook!

Get a quick overview of our positioning tool kit by downloading a free eBook,“Positioning – How to talk so the market will listen,” or pay for the advanced version. You can also download a white paper about the benefits of establishing a formal approach to positioning.

Our workshops – on-site and on-line – are based on 25-plus years of experience helping clients achieve positioning success in many different B2B software markets. Click here for more information about the workshops and how they will help you claim a unique space in your market. Click here to sign up for the web workshop available at your convenience.

Problems our positioning workshop solves

If you can relate to any of these positioning or messaging problems, our positioning workshops can help:

  • Your competition uses the same benefit statements as you use
  • The claims you make fail the test of credibility
  • You aren’t stating a compelling benefit, or you’re stating too many in a “shotgun” approach
  • Specialist jargon is a barrier to prospect understanding
  • Your stakeholders are confused about the differences between features, advantages and benefits
  • The benefit statements you use are too long for prospects to understand

One solution is to standardize your approach to positioning by signing up for our “how to” workshop on the web. Messages that Matter has taught our positioning tool kit to more than 1,000 B2B software and technology marketers world-wide. Use some or all of our tool kit for positioning to improve your chances of achieving marketing success.

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