Positioning Made Easy

Get on the fast track to competitive advantage!



Discover a positioning framework that is logical, easy and fast!

Who has time to go through a long, complex positioning effort? If you think positioning is important and don’t have time to do it, Messages that Matter has a fast-track solution. Try it on your next marketing campaign or to improve the main message on your website. All you need to do is follow the steps covered in our workshops to converge on a positioning statement that is important and unique. The positioning statement becomes the theme for all your marketing, and eliminates long debates about what to say in your next marketing campaign.

How to determine that a positioning statement is important and unique  is covered in more detail during our 90-minute on-line workshop available at your convenience. Discover how more than 2,000 B2B marketers world wide are using our easy, logical positioning framework to achieve a competitive advantage.

Our approach to positioning was developed at Microsoft in the mid-80s and fine tuned through use by companies big and small throughout the world including Timeline, TM1 Software (now owned by IBM), two companies Microsoft acquired (Navision and FRx Software) and market leaders such as ADP Canada and CSC.

Click here to learn more about  our fast-track workshop or watch this video recording of a recent webinar: Message Strategy Development Made Easier.

Online Positioning eBook

Free eBook!

Get a quick overview that explains the key concepts taught in the workshop by downloading our free eBook,“Introduction to Positioning for Competitive Advantage,” or pay for the advanced version. You can also download a workshop brochure.

Learn positioning on-line

The Messages that Matter positioning workshop is available on-line. It is a more convenient and cost-effective way to learn how to do positioning by following our time-tested approach.

Our workshops – on-site and on-line – are based on 25-plus years of experience in many different B2B software markets. We have taught the workshop to more than 1,000 B2B marketing and product marketing professionals throughout the world. Click here for more information about the workshops and how they will help you claim a unique space in your market. Click here to sign up for the web workshop available at your convenience.

Marketing Positioning Workshops

Problems our positioning workshop solves

If you can relate to any of these positioning or messaging problems, our positioning workshops can help:

  • Your competition uses the same benefit statements as you use
  • The claims you make fail the test of credibility
  • You aren’t stating a compelling benefit, or you’re stating too many in a “shotgun” approach
  • Specialist jargon is a barrier to prospect understanding
  • Your stakeholders are confused about the differences between features, advantages and benefits
  • The benefit statements you use are too long for prospects to understand

One solution is to standardize your approach to positioning by signing up for our “how to” workshop on the web. Messages that Matter has taught our positioning tool kit to more than 1,000 B2B software and technology marketers world-wide. Use some or all of our tool kit for positioning to improve your chances of achieving marketing success.