You need a business process to do positioning right
Messages that Matter believes that companies should have a business process for positioning just like they have a business process for closing the books each month. The better your business process for positioning, the more successful your marketing efforts will be. If you don’t have a business process for positioning, download this white paper to learn how to implement one. If you already have one, read the white paper to possibly enhance your positioning process.
The information in this White Paper is invaluable, and we ask as a token of your appreciation that you provide accurate information about yourself in the form below: