Purchase a Membership

You must purchase a membership in order to view the courses. You may purchase a membership here.

Free eBook!

Get a quick overview that explains the key concepts taught in the workshop by downloading our free eBook,"Introduction to Positioning for Competitive Advantage," or pay for the advanced version. You can also download a workshop brochure.

Learn positioning on-line

The Messages that Matter positioning workshop is available on-line. It is a more convenient and cost-effective way to learn how to do positioning by following our time-tested approach.

Our workshops – on-site and on-line – are based on 25-plus years of experience in many different B2B software markets. We have taught the workshop to more than 1,000 B2B marketing and product marketing professionals throughout the world. Click here for more information about the workshops and how they will help you claim a unique space in your market. Click here to sign up for the web workshop available at your convenience.