How we work

Most technology companies market their products by telling prospects what their product does rather than describing the benefits customers will obtain. Check your own Web site and you’ll see the truth of this.

Messages that Matter teaches your marketing team how to communicate compelling benefits that build customer demand while differentiating your products from the competition. We customize every client relationship with appropriate combinations of:

  • Message research and analysis to profile opportunities
  • Workshop training to transfer knowledge
  • Hands-on, team-based message development programs
  • Ongoing analysis of effectiveness

Although we occasionally perform turnkey message strategy development, we have consistently found that message development works best when clients actively engage in the process.

eBook About How to Position

Click on this link to the download “Positioning: How to talk so the market will listen”

Let’s Get Started
Call us at (425) 688-0104 or email lawson@messagesthatmatter.com to discuss how we can assist you. We offer workshops at your company’s location or via the web. Check out our latest blog post..